Parkwalk closes Mirriad follow-on investment
We are pleased to announce that Parkwalk have closed a follow-on investment into Mirriad, the leading provider of NIVA (Native In-Video Advertising) services to brands and agencies looking to address the growing challenges presented by ad skipping and ad blindness…. Read More
Youku taps Mirriad to boost Samsung ad campaigns and support video streaming growth in china
NIVA ads in China’s largest video streaming platform are just tip of spear, represent billions in untapped ad revenue for streamed content London – Oct. 26, 2016 – As television viewership continues to shift online, China’s leading streaming… Read More
Mirriad – Secures $15m in financing
Mirriad Advertising Ltd, a technology company reshaping the future of video advertising, today announced it has closed $15 million in financing as of January 2016, led by IP Group PLC, alongside Parkwalk Funds, with a minority investment from… Read More
BBC NEWS: Mirriad can turn TV shows into sophisticated ads
Advertisers are increasingly worrying about people avoiding or blocking traditional adverts, so they are becoming more sophisticated, new technology now enables product placement to be tailored to the audience of the programme. Watch the BBC video here.
Youku Tudou Announces Collaboration With Mirriad to Offer High-Tech ‘Native in-Video’ Ads
– Samsung becomes the first brand to jump onboard Youku Tudou, Inc. (NYSE: YOKU), a leading multi-screen entertainment and media company in China (“Youku Tudou”) andMirriad Advertising Ltd, a global leader in native, in-video advertising, have entered into… Read More
Parkwalk closes Mirriad investment
We are pleased to announce that Parkwalk have closed an investment into Mirriad, the leading provider of NIVA (Native In-Video Advertising) services to brands and agencies looking to address the growing challenges presented by ad skipping and ad blindness. The… Read More
