Dear , 

Founded in early 2013, Cytora has built an event detection technology that can detect factual, real world events in unstructured text .The technology can be scaled to cover all major event categories and be monetised across the Financial Services, Defence and Supply Chain markets. Extracting real world events from unstructured text also provides data for impact analytics, enabling companies to work out the impact of events on their supply chain and assets (this is of specific value to supply chain modelling and trading). At a fundamental level, Cytora are using the web to monitor the world to alert organisations to changes in risk level – across different sectors - in an automated way. 

Delivering factual event information to companies derived from unstructured web text enables organisations to reach mission-critical information directly from the web with event detection technology, without the need for data providers and consultants.

Cytora have initially scaled and monetised their product in the airline industry to identify threats to airlines and flight-paths.

The Opportunity

Organisations increasingly require hyper-local information about risk events and their impact in real time e.g - port closures (supply chain), pipeline explosions (commodities trading) and locations of ground to air missiles (airlines).  Current approaches to acquire this information are human intensive and incapable of capturing the volume, velocity and relevance of risk information contained in unstructured text.

The Technology

By ingesting large volumes of unstructured text on a continuous basis, Cytora discovers risk events in their earliest instance.  The company’s event detection technology uses algorithmic tools (based on Natural Language Processing and Machine Learning) to exploit web-based unstructured information. The data is analysed and delivered to a web platform or API. 

The business then provides the client with event reports in real time, or combines the data with asset exposure to provide impact analytics.

Cytora’s IP consists of copyright in the software and know-how. There are no patents.

The Market

 Cytora is initially focussed on 3 main markets:

• Supply chain and aviation (supply chain analytics and global corporates) - $1 billion market
• Defence (contractors and government) - $5 billion market
• Finance (investment and retail banks) - $1 billion market

The Model

The company will develop two revenue streams

• Event detection – capturing events that relate to exposure
• Impact Analytics – modelling the impact of events on assets

Revenue is already being generated through Proof of Concept assignments with a number of launch customers including Verisk Analytics, QinetiQ and Willis.  The model will enrich client revenues initially through more detailed project work and ultimately through recurring license agreements. 

The Team

Aeneas Wiener – Head of Technology (previously PhD Theoretical Physics at Imperial College)

Richard Hartley - Head of Product (Product Manager at eBaoTech)

Joshua Wallace - Head of Business (Consultant at Cognizant)

Andrzej Czapiewski - Head of Research (Consultant at World Bank) 

Paul Forster - Investor Director and Commercial Lead (Founder and ex-CEO at Indeed)

The core team is supported by a strong engineering team made up of individuals with prior experience within operations such as Amazon, Google and Skype.

The Investment Case

With increasingly connected global markets and operations spanning limitless geographic locations, the task of monitoring events and anticipating their direct and indirect impacts is becoming increasingly complex.  A provider of a means to achieve this effectively and facilitate rapid response for commercial benefit would have a powerful client proposition.

The management team is young and relatively inexperienced but is supported by knowledgeable and accomplished stakeholders.  Early successful client engagement will open alternative exit opportunities, either through trade acquisition or listing.

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