Dear , 

Bounts is a digital health platform and app that has partnered with multiple leading retailers to motivate and reward individuals for taking more exercise. Bounts gets users rewards and prizes from big name brands, right down to local stores. By exercising, a user earns bounts points which can be spent in the reward shop.

The mission is to motivate people to keep exercising at least once a day. Bounts helps users to track all their exercise and healthy activity in one place. Users can connect their favourite running apps, devices like Fitbit and Jawbone or check-in at gyms and venues with the Bounts mobile app.

The Product

Bounts have developed a digital health platform and app and has partnered with multiple leading retailers to motivate and reward individuals for taking more exercise. This is good for the individual and good for society as a whole. Bounts is an ‘airmiles for exercise’ and has developed a unique tool in the fight against inactivity and the associated diseases such as obesity, diabetes and heart problems.

Bounts is a web and phone app that uses industry standard and secure protocols to allow a member to collect all their exercise data in the one place. Members can choose to connect their preferred exercise apps like Fitbit, Garmin or Strava to their Bounts account to earn points and credits. Bounts is an agnostic platform and keeps up with consumer preferences and trends including other aggregators of exercise data like Apple Health Kit and Google Fit. 

Bounts is available globally and allows members to play to earn prizes for doing exercise. It is available as an app for Apple and Android handsets, where the largest sectors are fitness and public health. It is becoming highly viral, and adopts a freemium model but generates direct revenue through bulk subscription sales. Bounts has the ability to sell aggregate insight data and allow brands to reach its member base in a highly targeted and geo-specific manner, without compromising privacy.

Members motivate other members; independent research proves the system works by rewarding consistency and habit forming positive behaviour. Bounts connects to Health apps globally with an open API policy to collect data. The system connects to gym equipment suppliers and membership systems to track any exercise. Data is collected through IOS HealthKit, tracking all forms of movement and attendance at healthy venues globally

The Market

There is a huge addressable market - any language, any country - predominantly smartphone users but many use the unique zero technology tracking solution for gyms. Members have already signed up in 11 countries.

Bounts is built on a B2B model that delivers a ready-made customer database, with revenue from B2B partners such as mobile app partners, exercise communities, national sporting bodies, charities and government departments;  promotional revenue from brands and retailers and prepaid reward card (VISA/Mastercard) transactional fees. Bounts is already revenue earning.

Bounts is in a high-growth sector which is already seeing considerable consolidation with vertical trade sales already happening, including Moves App being bought by Facebook, Under Armour buying MapMyRun for $150m with 30 million users, MyFitnessPal for $475m with 80 million users and Endomondo for $85m with 20 million users.

The Team

Alan Bates, Chairman, is the former CEO of Bell Cable Media and has held a number of successful roles in start-up businesses over the last 15 years. Alan was the first Brit to float a UK company on the NASDAQ for more than $1bn.

John Stuart, CEO and founder, has over 20 years experience in fast moving technology environments with roles including product marketing, IT management, business development and strategy. This is John’s 4th start-up.
John’s previous business was based around rewards and incentives which is where the idea for Bounts was generated. John’s previous business is generating revenue of over US$30m annually. 

Dan Martin, has over 20 years experience in data insight and marketing. Dan’s roles have focussed on reward and loyalty programmes having been the head of insight at British Airways Avois and the designer for programmes including Cathy Pacific and others in the airline space. 

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