Dear
Tangentix was formed to commercialise new mathematics from the University of Bradford for representing 3D objects using Partial Differential Equations. The company holds key patents on these techniques and others developed for other different compression challenges. More recently Tangentix has developed its unique Progresive DRM™ technology to allow games to be distributed to users for free without worsening the piracy problems that concern most publishers.
GameSessions
Tangentix has launched GameSessions™ a web based service that allows users to try PC games through free trials, with the option to rent or buy the game once the trial has ended.
Players download a full copy of the game 2-3 times faster than from anywhere else, and, until purchase, that copy is protected by proprietary access control. At the optimum time, the user can choose to rent further sessions, or instantly purchase full access to the game.
The advantage to game publishers is to provide another channel to sell games, with a new audience of people trialling games and renting. Downloads are much faster using Tangentix proprietary compression, reducing costs and increasing conversion/download completion. Sites can be localised geographically. GameSessions also offers Publishers control via a dashboard and can allow in-game interaction with players.
The attraction to Partners is converting ‘bricks to clicks’ sales, advertising, loyalty cards and enhanced features such as Facebook integration.
Opportunity
The Board have significant experience in this space and understand the financial and commercial models well. Tangentix are already getting traction with some of the larger publishers and partners in this space and the next twelve months will show if they can turn this into commercial success.
The video games market was $66bn in 2013 (excluding mobile devices), and by driving traffic to the GameSessions site through Partner sites, advertising (Google and Facebook), loyalty cards and TV videogame shows, Tangentix could make substantial sales with which it will take industry-standard percentages.
Management / Team
Chris Deering, Chairman, was the president of Sony Computer Entertainment Europe (SCEE) for the successful launches of the PlayStation 1&2 and was non-executive Chairman of Codemasters.
Ed French: CEO, has run small companies previously and has a background as an early-stage VC.
Sir Ian Livingstone, NED, was Founder and Life President of Eidos, Co-Founder Games Workshop.
Paul Sheppard, CTO, has worked for Eidos and ITI online games programme.
David Reitman, Board Advisor, is ex VP of business development at Gaikai.