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Jukedeck provides unique, copyright-free music at the touch of a button. The product is based on a program that generates unique music algorithmically, built on three years of R&D by Founder and CEO Ed Rex, who received a double-starred First in Music from Cambridge. Spun-out of the University, Jukedeck is now based on the Google Campus.

More detail can be found on the company's website here.

Video creators can choose a style of music and Jukedeck will write a soundtrack to the video. Producers own the rights to the soundtrack - so the video can be posted anywhere.

Games developers will be able to use Jukedeck’s API to generate unique, responsive music in games that react in minute detail to the gameplay with a couple of simple API calls.

Wired Magazine (January 2014):

Ready for the robo-Rachmaninoff? "I've been trying to codify the process you go through as a composer," says Ed Rex, founder of Jukedeck, software that writes music by itself, note by note. After each note, it makes a decision: based on what's come before, what should come next? "That's where probability comes in - it's a way for the software to choose different avenues," the 26-year-old says. "You code it in: so, it's likely that the phrase will be this long and go to this nearby note, and more likely to move to this chord than that. If it were a case of just choosing between different numbers, the music would be random and wouldn't sound like music." 

"With iPhones and Google Glass, you have hardware that is aware of its environment. So you can have music that is written for you directly, that can react - it can take inputs in real time," Rex says. "It would be like everyone having a composer following them around, writing them a soundtrack."

The Market

(i)   user-generated videos (an £8bn market) and 

(ii)   video games (a £1.15bn market)

that both need a large amount of music but that currently suffer from copyright limitations and a lack of customisability.
Longer term potential markets include ‘the soundtrack to your life’, machine learning and a platform for musicians.

Management / Team

Ed Rex, Founder & CEO, wrote the code for Jukedeck and has run the company since its inception. Ed received a Double-starred First in Music from Cambridge University, is a published composer, with music published by Novello and Boosey & Hawkes.

Patrick Stobbs, COO, spent two years at Google (with fast-track promotion after 14 months), is working on Monetisation Strategy and Business Development and has a Degree in History and Management from Cambridge University. 

Sean Tull, Software Developer, received a First class BA in Mathematics and Distinction in MMath, both from Cambridge University. Sean is overseeing API development, exporting audio and memory management for Jukedeck.  

Valuations as of 3rd July 2014. Net NAV includes income tax relief and fees on investment

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