Salunda – Parkwalk follow-on Investment
We have recently closed an investment in Salunda for the Parkwalk Opportunities Fund.
Salunda develops robust, contactless sensors for use in very harsh environments. The company’s sensor technology detects position and speed, and measures the composition of fluids.
Salunda has developed patented, contactless sensor technology for monitoring machinery in very harsh environments. Sensors scan components such as pistons, rotors and seals for wear and failure. A profile of the component surface can be recorded with sensitivities of as little as tens of microns. Sensors can warn of imminent failure by detecting cracks, eccentric motion, ‘orbiting’, axial shift or vibration.
The oil industry requires accurate, repeatable measurement of the separation of water, oil and gas. Salunda is developing reliable, inline sensors that measure the water content of crude oil, contamination and actual fluid level in the presence of bubbles and froth. OEM components based on patented technologies are available for open-bore water cut and multiphase flow application.
Perpetuum – Eversholt adopts Perpetuum system to monitor Southeastern Class 465s
Perpetuum has been awarded the contract to supply a sensor system for Eversholt Rail to use in monitoring the condition of eight Southeastern trains.
The Perpetuum system will be used on eight London Southeastern Class 465 trains while they are in service to extend wheelset overhauls and improve reliability.
Mark Johnson, engineering director of Southeastern, said: “London Southeastern has been committed to maximising the performance of its fleets as it endeavours to deliver some of the most challenging timetables in the country.
“Using live information on the bogie’s true condition to inform our maintenance regime has been instrumental to this, along with building a systems approach to asset management by integrating track condition into the wheelset management decision making.”
Perpetuum’s self-powered system, which has previously been used by Eversholt on Bombardier Class 375s and 376s and Alstom Class 466s, produces vibration and temperature data – enabling clients to view the real-time health and predict the failure of rotating components on trains, such as wheel bearings, motors and gearboxes.
Steve Turley, CEO of Perpetuum, said: “We are extremely pleased to continue our collaboration with Eversholt Rail and Southeastern, helping to change the expectations of what can be achieved with existing rolling stock by using methodologies proven in other sectors.”
Andy Course, chief operating officer of Eversholt Rail, added that wheelset and bogie condition monitoring is part of an ever larger Eversholt Rail policy of moving its maintenance methodology towards a “data-driven and real-time operation that will increase availability and reduce cost for our valued clients, like London Southeastern”.
Perpetuum has also been awarded a contract to install wireless sensor systems to monitor when maintenance is needed on Govia Thameslink trains.
Inflowmatix – Parkwalk closes investment
We are delighted to announce that the Parkwalk Opportunities Fund has participated £1.2m of a £3m funding round in Inflowmatix, an Imperial College spin-out company providing high-resolution sensors and associated analytics initially to the water industry. Their technology will enable clients to actively manage their asset base through risk-based preventative maintenance and ultimately dynamic network optimisation. Parkwalk invested alongside Imperial Innovations
Cambridge Touch Technologies – University of Cambridge Enterprise Fund III investment
We have recently made an investment in Cambridge Touch Technologies for the University of Cambridge Enterprise Fund III in a seed financing round.
Cambridge Touch Technologies (CTT), a University of Cambridge start-up poised to make 3D touch technology a standard feature on smart devices, has received seed investment by Cambridge Enterprise, the commercialisation arm of the University.
The details of the investment have not been disclosed.
CTT’s next generation 3D touch technology enables mobile devices to sense both the location and force of multi-touch inputs. CTT’s technology improves on the first generation of 3D technologies recently introduced to mass markets, which allow users to press a phone’s touch screen – exerting force – to access useful new interactions such as ‘peek and pop’ and ‘left-click’ functionality. Unlike this first generation technology, CTT has developed a sensitive multi-touch technology that can sense ‘multi finger’ force, is more scalable and cost-effective without any decrease in battery life. As a result, force-sensing technology, which currently offers limited functionality and is only available in smartphone-sized devices, can potentially be expanded and deployed on any touch screen – from smartphones to tablets to those in automobiles and beyond.
Since 2011, CTT has been developing its leading and patent pending analogue circuitry and digital algorithms, which leverage the existing manufacturing processes and standard architectures of conventional projected capacitive touch. CTT’s technology will lead to more immersive apps, better gaming experiences and higher everyday user satisfaction and productivity.
“We’ve added in improved performance and taken out the complexity,” said Corbin Church, CEO of CTT. “The technology can now be adapted in more formats and deployed in a larger part of the market at a lower cost.”
Dr Arokia Nathan, CTO and co-founder of CTT, and Professor of Photonic Systems and Displays at the University of Cambridge’s Department of Engineering, said “the elegance of this new 3D touch technology lies in the simplicity of signal acquisition, signal processing and digital noise reduction, and it really opens the door for 3D touch to a new generation of applications.”
3D touch-enabled devices are expected to grow to more than 900 million units annually in 2020, according to IHS Technology.
Spectral Edge – Parkwalk closes Opportunities EIS Fund investment
We are delighted to announce that the Parkwalk Opportunities EIS Fund has closed an investment in Spectral Edge, a spin-out from the University of East Anglia’s Colour Group. Spectral Edge’s technology enhances images and video by using information outside the normal visible spectrum or applying transformations to that within it.
The company’s technology enhances images and video by using information outside the normal visible spectrum – notably from the infra-red range – or applying transformations to that within it. Applications range from accessibility for TV content, computational photography to enhance camera images, and surveillance.
Mirriad – Secures $15m in financing
Mirriad Advertising Ltd, a technology company reshaping the future of video advertising, today announced it has closed $15 million in financing as of January 2016, led by IP Group PLC, alongside Parkwalk Funds, with a minority investment from Unilever Ventures, the venture capital and private equity arm of Unilever.
It is estimated that over $95 billion will be lost to ad skipping by 2019. According to the 2015 Ad blocking Report by PageFair and Adobe, as of June 2015, there were 198 million active adblock users around the world, a 41% year on year growth. Added to that, viewers are migrating from linear television with traditional commercials to on-demand, DVRs and digital platforms like Netflix, Hulu and YouTube. Traditional ads can now be skipped, blocked, avoided or just tuned out. As a result, video advertising inventory is shrinking, revenues are down and the value of remaining traditional commercial spots is in question. Advertisers and content owners are at a crossroads and looking for solutions as the traditional advertising model continues to shift.
As evidenced by its latest round of financing, Mirriad is well-positioned to create unique new advertising inventory for content owners, deliver content for advertisers that won’t fall victim to ad skipping and ad blocking, and maintain the concerns of viewers by reducing reliance on traditional commercials that detract from the viewing experience.
“The traditional advertising model is changing rapidly,” said Mark Popkiewicz, CEO, Mirriad. “The combination of ad blocking, the live pause function, on-demand, and a range of subscription and streaming services like Amazon Prime, Netflix and Hulu are costing the industry millions. Now more than ever, advertisers and content owners alike need solutions to help them navigate the changing landscape. This round of financing further demonstrates Mirriad’s leadership in the new world of advertising.”
Mirriad is investing the capital into further technology designed to increase the scale of its native in-video advertising (NIVA) offer and build sales and content partnerships with leading content owners and distributors in major markets.
Mirriad’s proprietary technology provides brands an integrated approach to reach audiences while creating additional revenue opportunities to content owners and distributors. Where consumers often skip ads that interrupt their shows and videos, Mirriad digitally integrates brands directly into premium video content by embedding products, signage and even video. And, where broadcast and digital networks often struggle to open up premium content to fulfill advertising demand, Mirriad creates new advertising inventory and generates more revenue in the process. Mirriad’s NIVA can generate up to 10% more top line revenues for major distribution platforms without disrupting the audience experience.
Mirriad is helping brands and advertisers reach consumers in new and different ways. With Mirriad delivering relevant brand mentions, brands can maintain the authenticity of the program by guaranteeing a relevant viewer experience, while opening up unused appropriate advertising real estate. And, while traditional product placement is a one-off opportunity, Mirriad can further monetize multi-title content across multiple platforms and geographies for years to come, offering brands a way to amplify the proven product placement concept.
About Mirriad
Launched in 2008 with a mission to revolutionize video advertising, Mirriad’s patented technologies create a new standard in advertising where a brand integration is transformed into an affordable, scalable ad unit running across multi title content. The resulting ads are seamless, authentic, and work across all three screens and can be traded in the same way as other mainstream advertising inventory.
Mirriad has deals with major US content producers and has worked with top broadcasters in over 20 countries. It’s also the chosen native ad solution for Youku, China’s leading entertainment platform, who with over 500m unique visitors per month is already almost half the size of YouTube. Mirriad has offices in London, New York, Mumbai, Singapore, and new offices opening in Shanghai. Mirriad’s investors include IP Group PLC, Parkwalk Funds, Unilever Ventures and Edge Investment Management.
Contact:
Marya Pongrace
Peppercomm
212-931-6106
mpongrace@peppercomm.com
Zegami – Parkwalk closes University of Oxford Isis Fund II investment
We are delighted to announce that the University of Oxford Isis Fund II has completed its final investment into Zegami.
Spun-out of the University of Oxford Computational Biology Research Group in February 2016, Zegami allows users to view large collections of images and associated metadata in a single field of view and to perform intuitive data analysis.
With the ability to display tens of thousands of images, documents, video, 3D objects and dashboards in a single field of view, Zegami lets users search, sort, filter and group in real time. The software can be integrated into existing database management and business intelligence reporting software or can sit above it as a separate component layer.
Mind Foundry – Parkwalk closes University of Oxford Isis Fund II investment
We are delighted to announce that the University of Oxford Isis Fund II has completed an investment in Mind Foundry, an Oxford Spin-out company with technology that uses advanced machine learning algorithms to help organisations solve problems by unlocking insights hidden deep within their big data.
Mind Foundry is the result of collaboration between two prominent members of Oxford’s Machine Learning Group. The company intends to productise its extensive knowledge in the application of machine learning and advanced algorithmic modelling techniques to help solve some of the greatest challenges faced by organisations today as data becomes critical to ongoing performance and business success.
Perpetuum – Parkwalk closes follow on investment
We have recently closed a follow-on investment in Perpetuum for the Opportunities EIS Fund, alongside existing investors IP Group and ETF.
Perpetuum engineered, produced and commercialised the world’s first practical electromagnetic vibration harvesting micro-generator delivering the power required to transmit large amounts of autonomous wireless sensor data reliably from remotely monitored assets.
Perpetuum’s technology provides self-powered wireless conditioning monitoring solutions for rail applications and perpetual power for wireless industrial automation applications.
Perpetuum’s sensors are simple to install with no batteries and no wires, condition data is sent to the cloud where Perpetuum’s algorithms read the data and provide information management systems to customers online.
The company’s website can be viewed here.
RoadMap – University of Cambridge Enterprise Fund III investment
We have recently made an investment in RoadMap for the University of Cambridge Enterprise Fund III in a Series ‘A’ financing.
RoadMap is founded on four patents licensed from the Cambridge Centre for Advanced Photonics and Electronics (CAPE) in the area of silicon wavelength switch technology.
Network operators are facing the triple challenge of increasing capacity to fulfil exploding internet data needs, managing unrelenting downward pressure on Opex and Capex costs, and supporting variable and fast evolving service features and demand patterns that put a premium on network configuration flexibility. This leads to a requirement for very flexible optical switching that can operate at the wavelength level. Conventional switch architectures no longer meet this need as they cannot accommodate next generation 400 Gbps data rates.
The telecommunication industry is also migrating towards ‘flexgrid’ architectures where the capacity of each channel is moderated to satisfy fluctuating demands. Spare capacity freed up by this can accommodate additional or rerouted traffic flexibly and dynamically by matching channel bandwidths to each signal’s required data rate. This advance relies heavily on software based approaches and these have the added benefit of future proofing networks as the software defined network (SDN) can be remotely modified to accommodate changing demand and new service types, protocols or standards. This is all accomplished without hardware network upgrades or physical interventions, thus reducing costs. The market is expanding with new customers (such as Google and Amazon) joining the existing set of Telco’s and carriers.
Flex-grid networking places severe demands on the underlying hardware, especially optical switches within the network known as a Reconfigurable Optical Add/Drop Multiplexers (“ROADMs”) which must be competitive and have good manufacturability whilst being able to accommodate the flexibility and programmable functionality required. Within ROADM the Wavelength Selective Switches (WSS) is the key component. The ROADM market has grown from zero to $5bn since 2002. The market has already chosen RoadMap’s core technology, namely Liquid crystal on silicon (“LCoS”) as the way in which WSS’s will be made as it has several major advantages. It allows nearly all parameters to be programmable and upgraded by software-remotely and efficiently.
BBC NEWS: Mirriad can turn TV shows into sophisticated ads
Advertisers are increasingly worrying about people avoiding or blocking traditional adverts, so they are becoming more sophisticated, new technology now enables product placement to be tailored to the audience of the programme. Watch the BBC video here.
Parkwalk closes Navetas investment
We are pleased to announce that the Parkwalk Opportunities Fund has made an investment in Navetas, a University of Oxford spin-out with a core product offer of Loop Energy Saver, a consumer install, online, electricity and gas residential energy monitor with a built in tariff tracker and switching service in partnership with uSwitch to keep users on the best tariff.
Parkwalk closes Boxarr investment
We are pleased to announce that the UK Tech Fund VI and Opportunities Fund have made an investment in Boxarr, a Southampton spin-out that provides analytical and data visualisation support to solve highly complex supply chain, systems, process and project business problems.
The company has developed a unique, versatile tool and powerful methodology that is unparalleled in its ability to represent, elicit, reuse and exploit complex networks of inter-dependency. Boxarr has a prestigious client list in the aerospace and defence industries.
Parkwalk invested alongside existing investor IP Group plc.
Youku Tudou Announces Collaboration With Mirriad to Offer High-Tech ‘Native in-Video’ Ads
– Samsung becomes the first brand to jump onboard
Youku Tudou, Inc. (NYSE: YOKU), a leading multi-screen entertainment and media company in China (“Youku Tudou”) andMirriad Advertising Ltd, a global leader in native, in-video advertising, have entered into a long-term exclusive collaboration arrangement in China, the world’s second-largest advertising market.
In this alliance, Youku Tudou will connect Chinese and international brands with Mirriad’s award-winning technology on its platform, enabling these brands to reach China’s fast-growing consumer base through digitally embedded brand advertising in highly popular premium original content. China continues to be one of the most attractive markets for consumer brands, as it is expected to be the world’s largest retail market by 2018[i], while three-quarters of the urban population is projected to qualify as middle-class by 2022[ii].
Mirriad’s patented technology will offer Youku Tudou a vast number of new, premium advertising opportunities within its entertainment and media ecosystem (by way of ad units featuring brand integrations inserted after the content is shot). Mirriad’s patented NIVA (native in-video advertising) technology enables advertisers to digitally insert their brands into video content through products, signage, video and other branded assets at scale. Through the new collaboration arrangement, Youku Tudou will utilize Mirriad’s suite of marketplace applications to create new, prime ad inventory immediately at scale, providing content owners and distributors with editorial control over brand integrations and overall ad operations.
“We are pleased with this exclusive partnership, the first of its kind in China and at the cutting edge of innovative trends in advertising. Working with an industry leader such as Mirriad allows us to further our efforts of placing digital advertising directly into content; empowering advertisers and content owners to enhance relevance, context and effectiveness without detracting from the narrative,” said Edward Su, Chief Operating Officer, Youku Tudou.
Mark Popkiewicz, CEO, Mirriad, agreed, “We look forward very much to collaborating with Youku Tudou to bring this technology to China for the first time. This agreement is not just strategically significant to us – it paves the way for advertisers to benefit from NIVA technology on one of the world’s largest distribution platforms and sets a global precedent. We anticipate that our work with Youku will provide the foundation for a new and exciting era of in-video advertising across the globe.”
“The Chinese market offers immense opportunities and challenges for brands looking for the best ways to reach its highly desirable consumer base,” said Michael Rees, Asia-Pacific Vice President, Mirriad. “It is no secret that the Chinese market has its own uniqueness which makes finding the best local partner all the more crucial, and we are delighted that our digital technology will enable Youku Tudou to offer innovative advertising opportunities to brands at scale. Research shows that in-video advertising is twice as likely to be recalled as traditional forms such as pre-roll, and it offers a seamless experience for the consumer.[iii] Everyone wins: the viewer, the advertiser, the content creator and the channel.”
The first Mirriad campaign on Youku appears within talk show Life & Fate and features electronics giant Samsung as the inaugural brand to capitalize on this new opportunity. The campaign launched on Monday 19th October and features Samsung throughout 6 episodes over a 2-week period.
This announcement builds on Mirriad’s global strategy of partnerships with Universal Music Group (UMG) the global music leader, Havas, the multinational advertising and Public Relations company, and Cheil Worldwide, a leading South Korea-based marketing solutions company.
About Youku Tudou Inc.
Youku Tudou Inc. is a leading multi-screen entertainment and media company in China. Youku Tudou is China’sleading online video platform, enabling users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are among the most recognized online video brands in China. Youku Tudou’s American depositary shares, each representing 18 of Youku Tudou’s Class A ordinary shares, are traded on the NYSE under the symbol “YOKU.”
About Mirriad
Mirriad’s pioneering video technology revolutionizes advertising for the skip generation – the generation of consumers from six to sixty who now bypass traditional video ads. Its technology integrates products and signage into professionally produced content, such as TV programming and music videos, creating ads that look authentic and contextual. Brands and their agencies use Mirriad to manage and run multi-title campaigns, media-planned and tuned for reach and frequency in exactly the same way they currently buy advertising that appears outside the content.
Mirriad turns premium content into premium inventory. These Native In-Video Ads have been extensively researched around the world by the likes of Nielsen and proven to achieve outstanding increases in awareness, brand sentiment, and intent to purchase. Mirriad currently operates in more than 20 countries and works with many of the world’s leading content owners, broadcasters, distributors, ad agencies, and brands. In 2013 this technology won an Academy Award for technical achievement. Last year, it was Innovation Award finalist at Cannes Lions and in May 2015 awarded Cool Vendor 2015 by Gartner. For more information, please visit: www.mirriad.com
Media Contacts:
Youku Tudou Inc.
Jay Chen
+8610-5890-6883 x 8338
jaychen@youku.com
Chang You
Youku Tudou Inc.
+8610-5890-6883 x 8056
changyou@youku.com
Berkeley PR for Mirriad
Nick Head
+44-118-909-0909
mirriad@berkeleypr.co.uk
i. http://www.chinainternetwatch.com/12782/become-worlds-largest-retail-market-2018/
ii. http://www.mckinsey.com/insights/consumer_and_retail/mapping_chinas_middle_class
iii Interpret Comparison Study 2014
GeoSpock – Parkwalk closes investment
GeoSpock completes £3,500,000 ($5,400,000) Series A fundraising
UK tech firm raises cash to commercialise its real-time database products for extreme-scale, rapidly-changing and complex data.
Cambridge UK, October 6th 2015; GeoSpock Limited (GeoSpock) today announces the close of a Series A investment round of £3,500,000 ($5,400,000). The investment has been led by leading UK entrepreneurs Dr Jonathan Milner, Deputy Chairman and founder of AbCam plc (AIM: ABC), Dr Darrin Disley, CEO of personalised medicine firm Horizon Discovery Group plc (AIM: HZD), Parkwalk Funds and Cambridge Innovation Capital. Sir Michael Marshall, Executive Chairman of Marshall of Cambridge and Mr Richard Youngman, Partner at Anvil Partners complete the investment syndicate.
GeoSpock has raised the funds to expand the world-class computer science team developing its cloud and containerised database products, increase sales, marketing and business development efforts and strengthen its management team and Board of Directors.
GeoSpock has recently begun marketing an extreme-scale, geo-location database product that provides real-time capture, storage, access and analysis for the rapidly increasing amount of dynamic data being generated by mobile devices and the Internet of Things. This allows organisations to create new and innovative products and services for the next generation of online applications.
The long-term mission of GeoSpock is to become the go-to search solution for complex, multi-dimensional big data, extending the reach of the technology and bringing the same speed, scalability, and simplicity advantages to applications including weather modelling, facial recognition, voice recognition, and DNA sequencing for healthcare.
Steve Marsh CEO and co-founder of GeoSpock commenting on the announcement said:
“At GeoSpock we believe in making the world we live in more intuitive through the use of technology. With the exponential growth in data and information from devices on the Internet of Things – 15 billion at the last count – new approaches are needed to make sure the value inherent in this data can be realised in real time. GeoSpock’s technology lets companies gather, store and analyse these new dynamic data sources immediately. It’s a new, evolutionary approach that doesn’t suffer from the bottlenecks of the current generation of databases.
In a world which is rapidly changing and has the number of connected mobile devices growing exponentially we knew we had to solve the scalability challenges. Google has managed to maintain consistent sub-second query times regardless of how big the web grows; we are currently achieving the same consistent sub-second query times (across 10,000 concurrent searches) regardless of how large your geospatial dataset grows or how rapidly it changes – and we wanted to do this while still keeping costs low.”
In addition to the fundraising GeoSpock announces the appointment of Stephen Churchhouse, Director of Corporate Planning for Rolls Royce (representing Parkwalk Advisors) and Victor Christou, Senior Investment Director of Cambridge Innovation Capital as non-executive directors.
Dr Darrin M Disley, Chairman and co-founder of GeoSpock commenting on the appointments said:
“I am excited to welcome Stephen and Victor to the company at this pivotal time in its growth. The talented team we have assembled has made great progress in developing a robust technology stack capable of focused on solving problems in the mapping, mobile and logistics sectors, and is also well positioned to provide future solutions for retail analytics, financial and security applications. The raising of the new funds and addition of significant industrial expertise will enable the company to deliver commercial success for its initial geo-spatial products make strides towards its long-term ambition of being the go-to search solution for complex big data”
Cytora – Parkwalk closes Investment for the University of Cambridge Enterprise Fund III
We are pleased to announce that the University of Cambridge Enterprise Fund III has closed an investment into Cytora, a geopolitical risk analytics spin-out from the University of Cambridge.
Cytora is a pioneer in event detection, whose risk analytics technology is deployed in some of the largest companies and governments in the world.
The funding will be used to drive further growth in core markets of supply chain risk management and financial services, and to further develop the underlying technology in the area of event detection.
Brainomix – receives Biomedical Catalyst funding to develop clinical decision-making software for stroke patients
Oxford, UK: Brainomix Limited, a developer of automated medical imaging software for neurological and cerebrovascular disorders, has been awarded £633,553 by the Biomedical Catalyst, a joint programme run by the Medical Research Council (MRC) and Innovate UK. The funding is for two years and will support the development and validation of clinical decision-making support software designed to identify stroke patients who can benefit from mechanical reopening of a brain artery.
“We are very honoured to receive this award. We are now able to develop software that will empower physicians to identify stroke patients who benefit from the life-saving, but expensive treatment of mechanical clot removal,” said Dr Michalis Papadakis, Brainomix Chief Executive Officer.
The technology, called perfusion-ASPECTS, will automate the procedure to measure tissue at risk on brain CT scans and identify patients who can benefit from mechanical reopening of a brain artery. Worldwide, annually, 13,000,000 people suffer a stroke. Recent studies show that mechanical clot removal improves patient outcome and the procedure is currently transforming stroke treatment. Patient selection is crucial for the adoption of this procedure because it costs up to £23,000 per patient.
Brainomix will build on its e-ASPECTS stroke damage measurement software to develop and validate perfusion-ASPECTS. The international reputation of the Brainomix founders in stroke will aid the successful development and clinical adoption of perfusion-ASPECTS
For more information, see the Branomix website.
Perpetuum – Parkwalk closes follow on investment
We have recently closed a follow-on investment in Perpetuum for the Parkwalk UK Tech Fund VI and the Opportunities EIS Fund, alongside existing investors IP Group and ETF.
Perpetuum engineered, produced and commercialised the world’s first practical electromagnetic vibration harvesting micro-generator delivering the power required to transmit large amounts of autonomous wireless sensor data reliably from remotely monitored assets.
Perpetuum’s technology provides self-powered wireless conditioning monitoring solutions for rail applications and perpetual power for wireless industrial automation applications.
Perpetuum’s sensors are simple to install with no batteries and no wires, condition data is sent to the cloud where Perpetuum’s algorithms read the data and provide information management systems to customers online.
The company’s website can be viewed here.
Parkwalk closes Bounts investment
We are pleased to announce that the University of Oxford Isis Fund I has closed its final investment into Bounts, an Isis software incubator spin-out company.
Bounts is a digital health platform and app that has partnered with multiple leading retailers to motivate and reward individuals for taking more exercise. Bounts gets users rewards and prizes from big name brands, right down to local stores. By exercising, a user earns bounts points which can be spent in the reward shop.
The mission is to motivate people to keep exercising at least once a day. Bounts helps users to track all their exercise and healthy activity in one place. Users can connect their favourite running apps, devices like Fitbit and Jawbone or check-in at gyms and venues with the Bounts mobile app.
Parkwalk closes Mirriad investment
We are pleased to announce that Parkwalk have closed an investment into Mirriad, the leading provider of NIVA (Native In-Video Advertising) services to brands and agencies looking to address the growing challenges presented by ad skipping and ad blindness. The Mirriad technology was originally developed at Surrey University,
Mirriad claims to have the most integrated set of solutions to this most contemporary of advertising challenges. Other players have single technology solutions, Mirriad offers a unique holistic end-to-end platform.
A video of the company’s offering can be seen here.
