Spun-out of the University of Oxford in 2011, TheySay brings to the market ground-breaking research in computational linguistics. Impartial benchmarking studies have been carried out by three leading organisations that verify TheySay’s superior performance compared to the other major sentiment analysis tools. TheySay’s analytics are fast, easy to integrate, verifiable, flexible and customisable.

The company was founded by Professor Stephen Pulman and Dr Karo Moilanen to overcome the inherent shortcomings of existing approaches to automated sentiment analysis.